Caledonia Spirits was a longtime client of John McNeil Studio–the studio worked on this bespoke distillery's branding, packaging, and website, elevating the brand and exposing it to new markets. A couple years later, we were asked to refresh the work and bring some new ideas for social and other media in order to push the brand even further. I designed this proposal and built out a deck using our previous photography work for Caledonia Spirits in order to pitch a variety of campaign packages to suit all target audiences.

Below is a selection of slides from this deck. Full work sample available upon request.